MERGE

Brief: The MOO Social and Content team required the development of a fictional Financial Technology Startup to showcase the variety and flexibility of some of MOO’s print products.
Solution: The visual identity highlights the merging of two companies to create an interconnected, re-energised brand that could allow users a hassle-free paying experience. I designed an ‘Onboarding kit’ for new employees including ID cards, business cards, an office floor-plan and other branded collateral.

Team credit: photography - Tais Sirote. copy - Kim Watson. artwork - Jemal Mustafa

Concept
Design
Art direction