KUMOYAMA

Brief: The brief was to design a fictional brand identity that could be applied to MOO products, showing their versatility as well as inspiring the MOO social community across social channels and email.
Solution: I developed the brand identity for a Japanese restaurant based in the UK. The concept focuses on taking inspiration from aspects of traditional Japanese art and symbolism and re-imagining it with a contemporary twist. The name of the restaurant KUMOYAMA translates as Cloud Mountain which reflects the illustrated logo icon. Products include business cards, stickers, flyers and postcards.

Team credit: photography - Rob Wilson, Tais Sirote. copy - Ed Ross. artwork - Jemal Mustafa

Brand Identity
Design
Concept
Artwork